The Fund's Original SCQH (2020)
The strategic analysis behind the conscious community real-estate fund, in situation–complication–question–hypothesis form.
The original SCQH (2020)
Archival document (October 2020). The core strategic analysis behind the fund, in situation–complication–question–hypothesis form. Part of the Fund Archive.
Situation
We've never been so materially well-off. Yet loneliness and disconnection are rising. At the same time, mindfulness and other well-being practices are growing, and more and more people want to live more wisely and well: with greater purpose, greater community, greater emotional and spiritual connection.
Crucially, maintaining those practices and creating real, purposeful community requires practicing and living together — proximately. Practically, that means co-residence: coliving, cohousing, or retreat.
Meanwhile, an increasing number of investors seek to secure their capital safely and with ethical impact — with a growing subset who are mindful or spiritually committed. And cities want more community-oriented, affordable spaces.
Complication
Creating mindful, purposeful community living requires a stable physical space — especially in cities, where the need is greatest. But raising the capital to acquire one is hard:
- Community-suitable spaces are large, requiring substantial capital even though per-person cost is lower.
- The relevant groups don't have much up-front capital (they're young, or oriented to well-being and wisdom rather than high-earning sectors).
- Groups pool capital slowly and with difficulty — one person deciding to buy is much easier than six.
- Groups are hard for banks to lend to.
At the same time, investors who want a stable, ethical, mindful real-estate investment lack a pool of vetted opportunities. And cities that want community-oriented spaces find few viable, capital-ready groups.
Question
How can we channel capital so that many more mindful, wise and well community-oriented co-living, co-housing and retreat-centre initiatives can be established?
Hypothesis
Establish, within a year, a professional-level real-estate fund focused on investing in and financing physical spaces for wiser, mindful living — community coliving/cohousing as well as retreat centres. Grow it to €1bn in assets under management within 20 years.
(The working brainstorm also sketched three delivery models: purchase-and-lease; core capital as a loan; purchase-and-operate. Purchase-and-lease became the prospectus model. And in the end, capacity constraints led to a fourth model none of us had written down: the broker/platform — see the fund we almost built.)
From the Fund Archive.