The Fund Archive (2019–2021)

Between 2019 and 2021, together with collaborators, we did serious design work on a real-estate fund for conscious community — thesis, prospectus, brand, project-evaluation process, investor conversations. The fund didn't launch (here's that story), but the thinking remains substantial and useful — to us, and we hope to anyone working on capital for community. So we're publishing it as an open archive.

A note on names. The project went through several working names as the thinking evolved: Wise Living Fund (2019) → Mindful Living Fund and True Home Fund (2020) → Conscious Community Capital (2021). Documents retain the name of their era.

The archive

  1. 1
    The Prospectus (April 2021)
    The fullest artifact: investment strategy, what we offered investors and communities, candidate projects, financial structure, evaluation criteria, and a survey of the co-living capital landscape.
  2. 2
    The original SCQH (2020)
    The strategic analysis in situation–complication–question–hypothesis form: why community projects can't raise capital, and what to do about it.
  3. 3
    The project application questionnaire
    How we planned to evaluate projects applying to the fund: fact-finding, financial, impact, and alignment questions. Still a useful template for any project preparing to raise.
  4. 4
    Branding a conscious capital fund
    The brand-narrative work: positioning, differentiation, and the naming brainstorm from Wise Living Fund to True Home.
  5. 5
    Who invests in conscious community?
    Investor personas and two enduring structural insights about community ownership (the exit problem; the imbalance-of-stake problem).
  6. 6
    Strategy & mindful governance
    The 30-year aspiration, the mindfulness-grounded governance design, and the launch checklist: what it actually takes to start a conscious capital fund.

More is being published progressively — structure diagrams, the pitch deck, the 2019 prospectus comparison. Subscribe to follow.

This work (2019–2021) was led by Rufus Pollock at Life Itself together with Ian Sneath (co-founder), Mark Bogues and Gavin O'Driscoll, whose contributions we gratefully acknowledge. Part of the Fund stream.

Conscious Communities
Developmental spaces where people grow.
An initiative of Life Itself and friends.